For my Toolbox final project I worked with my classmate Chabeli to create a brand identity. Below you’ll find my process. Taking a mood board, sketching, client discussion, choosing a color palette, and application. I learned a lot from this project in terms of how to work with someone else to make their vision come to life.
One portion of the project was to create a poster advertisement for the brand, below is my process from the initial sketch to the final iteration of the poster.